In the United Kingdom, sports betting is big business. The industry is estimated to be worth around £1.45 billion a year, with around £600 million of that being staked on football alone. So it's no surprise that the country's casinos are looking to visit web page in on the action.
The latest move comes from the Genting Group, which has announced plans to install what it's calling the world's first casino bet on the sports mirror mirror" in its new Birmingham casino.
The mirror will be a two-way glass panel that will allow customers to place bets on sporting events while they are taking place.
The move is read more as a way to attract more young people to casinos, as well as to tap into the growing market for in-play betting.
It is also likely to be popular with those who enjoy watching sport in a social setting, such as in a pub.
The sports mirror will be located in the casino's sports bar, which will also show live sporting casino bet on the sports mirror on TV.
There will be a dedicated betting terminal next to the mirror, where customers will be able to place their bets.
The Genting Group is no stranger to innovative gambling products, having introduced the world's first electronic roulette game in 2006. It is also behind the popular Malaysian casino resort of Genting Casino bet on the sports mirror sports mirror is due to be installed in the Birmingham casino in the next few weeks.
It is not yet clear if other casinos will follow suit.
